Fruitful Seminars: Making Social Tools Ubiquitous

This seminar will repeat on 10 September 2008. Please also visit our new Fruitful Seminars & Events website for more information of future events, including The Email Problem and How To Solve It on 3 September 08.

Overview
You may have heard that social tools - such as wikis, blogs, social bookmarking and social networking - can help you improve business communications, increase collaboration and nurture innovation. And with open source tools, you can pilot projects easily and cheaply. But what do you do if people won't use them? And how do you grow from a pilot to company-wide use?

Social media expert Suw Charman-Anderson will take a practical look at the adoption of social tools within your business. During the day you will create a scalable and practical social media adoption strategy and discuss your own specific issues with the group. By the end of the seminar you will have a clear set of next steps to take apply to your own collaborative tools project.

The setting
Fruitful Seminars take place in an intimate setting, with no more than 9 people attending, so you to get the very most out of the day. The are held at the luxurious One Alfred Place, and include tea & coffee, and lunch from the restaurant.

Who should come?

• CXO executives
• managers
• team leaders
• decision makers
• social media practitioners
• social media vendors

Or anyone in situations similar to these:

• You have already installed some social tools for internal communications and collaboration, but aren't getting the take-up you had hoped for.
• You have successfully completed a pilot and want to roll-out to the rest of the company.
• You want to start using social tools and need a strategy for fostering adoption.
• You sell social software or services and want to understand how your clients can foster adoption of your tool.

Who is Suw Charman-Anderson?

One of the world's leading social media experts, Suw has been working as a consultant for the last four years, and has been blogging for seven. She has worked with a wide variety of companies in many sectors, including Dresdner Kleinwort, Pfizer, NESTA, Jackie Cooper PR, CHA and Holiday Extras; and she has presented to companies as diverse as Oracle, Google, BBC, MSN, and McKinsey. She has spoken at many conferences, including Future of Web Apps, Social Media for Business, Dave Gurteen's Social Tools, Enterprise 2.0, XTech, and The Guardian's Changing Media. Her Adoption Strategy for Social Tools in Enterprise has won praise from many who have used it in their business.

What people have said about Suw's adoption strategy
The original adoption strategy was written by Suw in March 2006. Since then she has worked with many companies on social media adoption and has refined her strategy. Here are a few comments about the original post:

"Suw Charman lays out an excellent framework for the buildout of social software processes ... within the enterprise."
- Jason Wood

"Suw’s entire post is worth reading. Excellent not just in the specific strategies she recommends but also in the leadership that is involved in working, not just in mandate, but by giving power to evangelists inside an organization."
- Marnie Webb

"A clear and useful outline of the process and pitfalls of adopting social software tools like blogs and wikis in enterprise environments."
- Axel Bruns

Friday, June 27, 2008 from 9:30 AM - 5:00 PM (GMT)

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One Alfred Place
1 Alfred Place
Tottenham Court Road, London WC1E 7EB
United Kingdom

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Fruitful Seminars

Lloyd Davis, Leisa Reichelt and Suw Charman-Anderson pool their expertise to bring you a series of intimate seminars about Web 2.0 and related subjects. To stay up to date with Fruitful Seminars, join our Google mailing list.

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